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Brown Boy
Even though Latin rap music did not garner much national attention up until the 2000’s (with some exceptions like Cypress Hill and Big Punisher), America's Southwest always has seen a
number of Latino/a rappers, like California's Brown Boy, compete for radio airplay with widely-known artists. Brown Boy's "Superman" slow jam is topping many radio outlets' favorite play lists and is on Billboard's Top Rhythmic 40. Hailing from Blythe, CA, Brown Boy earned his name from his baby-faced look and Chicano pride. Although his greatest influence was the hip-hop group, Lighter Shade of Brown, Brown Boy's first two albums, Change the Game and Represent the Brown, put him on the map and gave him street exposure. However, the positive responses received from the radio-friendly single, "Next 2 U," of the latter album convinced him to be more of himself in his music. He now released the Livin' Shady album, which contains the hit single "Superman," on Aries Music, distributed via EMI Latin.
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