Rehab Center
For The Elements

- interview with DJ Hideo

May 22, 2006

Store name?
Rehab Center for the Elements.

Store manager's name?
DJ Hideo.

What is your role?
I supervise the staff, buy the vinyl and DJ equipment for the store and keep the store maintained for our customers satisfactions.

What style of music do you carry?
We carry mainly hip hop, r&b, old school, reggae, reggaeton, classic soul, battle breaks and compilations.

When was your store established?
Rehab was opened back in 2004. A group of DJ’s got together to build the Rehab record store. Since then the store has expanded to include the Scratch DJ Academy, beat-making class, live shows, open mic battles and other workshops and clinics. Due to the overwhelming response of our customers interests in all the elements of hip hop, we have recently become “Rehab Center for the Elements”

Where is your store?
2324 Cotner Avenue, West Los Angeles, California, 90064

Are you a DJ?
Yes I am.

Where do you play?
I play for KKBT-fm 100.3 The Beat. I also mix for various night clubs in the Los Angeles including the little temple bar and guest DJ spots for the Century Club, Mayan and other local night clubs.

Website?
www.Rehabprojects.com
www.DJHideo.com

What makes your store unique?
Our store is unique due to our dedicated staff and overall access to all the elements in hip hop. We sell vinyl records, DJ equipment, hip hop clothing, magazines, books, dvd’s and our loyal service to our customers. You will also always see world renowned DJ’s like Mr Choc from Power 106, Faust and Shortee, Revolution from the Wake-up Show and many other inspirational DJ’s that have helped develop the DJ culture to where it is today. The Scratch DJ Academy founded by Jam Master Jay from Run DMC also helps in making the Rehab Center for the Elements a unique store. Through the Scratch DJ Academy, many students come to the store to practice and share in the knowledge of developing the hip hop culture. We have had movie nights with directors and producers giving an open forum on hip hop, we have had open mic nights with local talents battling with other major artists and DJ exhibitions with concentration on the roots of hip hop and turntablism. The best thing about the Rehab Center for the Elements is the relationship between our staff and our customers.

Any DJ’s that we might know shop at your store?
Faust and Shortee, Mr Choc, Revolution, Arabian Prince, Ji Ji Sweet, Warrior and Strong, Blindman, Denkym, Oggy and Tony Jr just to name a few.

Does store have turntables for costumer use?
Yes we do. we Also offer practice turntables for our Scratch DJ Academy students.

What type of music are you into?
I personally like soulful breaks, instrumentals and downtempo groovy tracks. I am also a fan of the West coast hip hop movement and have been trying to help develop more artists in our area.

Any last words?
With technology, turntablism has changed in the past year or two. Always know the fundamentals of hip hop and turntablism. Don’t be a DJ just to become a DJ but let the music and the momentum of playing the music excite and motivate you to accomplish more in hip hop and turntablism. “Feel the music and let the music guide you”.