Tha Sire
Ernesto Jimenez Jr., a.k.a. THA SIRE of THA EMPIRE RECORDS INC. was born in East LA and was one of the lucky few to have both of his parents in his life. Even though he had the ideal family at home, he still made the decision in his youth to chase the excitement of the street life.
Growing up in the mean streets of East Los Angeles, he was exposed to gang violence, drugs, sex, and more at an early age. His family took notice and realized that he was headed down the wrong path. They then decided to move THA SIRE out to Fontana California, deep in the San Bernardino County. The move made little difference as he made the decision to continue to chase and live the street life.
Coming from a father that loves music and played the guitar as well as occasionally wrote song lyrics, THA SIRE says he influenced himself to begin this journey as an artist. His writing began with thoughts that eventually were turned into lyrics and then into songs.
With a unique style and in a category all his own, THA SIRE agrees that what inspires him to write are world issues, family and the ability to express and touch someone emotionally through his music no matter what age or ethnicity. His main motivation as he states is "Being Real...being himself."
From Graffiti to G-life, from arrests and being incarcerated, from losing friends to starting his own family, THA SIRE has seen it and lived it. He now heads his own Indie label THA EMPIRE RECORDS INC, who he is releasing his album through.
He has worked with Goldie Loc, Kokane, Jayo Felony, Kurupt, KMG (Above the Law), Slim the Mobster, and more on his debut album.
"I'm not a gangsta rapper. My music is real music, true reality music. I grew up listening to NWA, Dr. Dre, and Oldies. I just love music, real music".
THA SIRE's debut album THA ARRIVAL drops July 1st.
